Katrina is an accomplished sales and marketing professional, passionate and driven with a strong background in innovative strategic business development. Using comprehensive research capabilities and customer data, Katrina specifically supports our SME and startup clients to develop robust business marketing and business plans, driving sustainable growth and building internal capability alongside. She has also held various interim roles in marketing, communications and partnership to develop strategy and achieve compelling results.
Her background has a strong presence in the Pharmaceutical and Sports Management sectors, holding the Head of Marketing and other specialist roles for Icon SOC in Singapore, Scherring Plough, Astra Zeneca, Pfizer and Air Liquide in Australia. She has an additional decade of marketing and media experience through account management in event, marketing and PR agencies in Australia.
She has a confident and dynamic personality that inspires others to think ‘outside the box’ to identify new business opportunities and create powerful marketing plans to achieve them. Based in Singapore, Katrina has combined her marketing and business development expertise to build a successful and loyal practice.